Defining characteristics include pockets with horseshoe-shaped stitching, pictures of Buddha playing the guitar, and twisted inseams. True Religion Jeans are very noticable because of the thick stitching and bright horseshoe on the back pockets.

True Religion has boutiques in Atlanta, Chicago, Dallas, Houston, San Jose, Short Hills, Las Vegas, Los Angeles, New York City, Miami, Tysons Corner, VA, Arlington, VA, Boston (Spring 2008), Beachwood (Spring 2008), Philadelphia (Spring 2008), and Pittsburgh (Fall 2008). The flagship store is located in Manhattan Beach, California. True Religion can also be purchased from such high-end department stores as Bloomingdale's, Nordstrom, Neiman Marcus, and Saks Fifth Avenue.

With a new botique opening in the Minneapolis MN They are a publicly traded company listed on NASDAQ as TRLG.